After much research, I concluded with, “Ghost writing is the way to go”. Given that content strategies are based upon the 10% writing/90% distribution rule, I kept asking myself what these entrepreneurs had in the morning to be fruitful and write a quality article every day (even containing infographics sometimes) on each of their sites. Neil Patel is probably one of the best figure to follow on the topic of content marketing. To illustrate this point, the number one anecdote I use is Neil Patel, the founder of KissMetrics, Quicksprout and CrazyEgg. Of course, do not forget to keep a playbook up to date.Īutomation is a veritable mindset that can sometimes makes all the difference between one entrepreneur’s execution and another’s. By having an imagination that allows them to create experiments that they successively test and improve, automating the ones that has been validated enables them to grow faster in an efficient fashion.įor that, there are two methods: by using automation tools (iMacros, Phantom, Murgaa Recorder…) or when human intelligence is needed by calling out to Mechanical Turk or some virtual assistants on Upwork. If I had to talk about one specific unfair advantage that a growth hacker has to master, I think that the capacity to automate processes would graze my first thoughts. Click here to download this essay in PDF.
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